Ever since the movie Minority Report came out, I've been anxiously awaiting the day when advertising billboards would specifically address me by name with a customized message.
Okay, so this scene does seem overwhelming, but it is definitely kind of cool. You have to remember, I'm looking at this from a media buyer's perspective.
Fast Company recently published a story about Iris Scanners and I think the above movie clip is what most consumers may be afraid of after reading the article. I envision it being more subtle and personalized. Rather than the ads simply mentioning your name, they will be relevant to what you need and want in the near future. It would be like having ads shown to you which correlate to items on your "to do" list. Billboard and internet ads will serve as little reminders throughout the day instead of invasive distractions.
One thing mentioned in the Fast Company article that I disagree with is that fraud will be "eradicated". That's an unrealistic expectation. I mean, didn't they see this scene from Minority Report?
All I know is that I'll be one of the first people to opt-in. I hate carrying around a wallet and cash. I foresee a decline in purse and wallet sales. Come to think of it, I wonder if the iris scans work while wearing sunglasses.
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