Do you remember the San Diego Zoo campaign with unicorns on the billboard? The copy read: "If they're not here, they probably don't exist".
While at lunch one day, our San Diego Zoo client shared with me that she actually got a call from an organization that was livid about the campaign. They claimed that unicorns did exist and wanted the ads pulled immediately. Unfortunately, I can't remember the name of the organization, but it was something similar to the National Association of Unicorn Believers...except it was real.
Anyway, I think those people would appreciate this video:
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